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The best advertising agencies in Nigeria emerged at the 2021 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards organised yearly by the Association of Advertising Agencies of Nigeria (AAAN). X3M Marketing Ideas Limited, Dentsu MCGarrryBowen Limited, Insight Publicis Limited and Noah’s Ark Communications Limited emerged the top four Nigerian agencies on the 2021…
Niyya Foods and Drinks Company Limited (NFDCL) is an indigenous agro-processing business established to enhance the quality of life of Nigerians by providing them with top-quality products at affordable prices. The company which came into existence in 2002 has become Nigeria’s largest producer of non-concentrated juice and yoghurt. Niyya Foods and Drinks cover the vast…
The dust raised by Christiano Ronaldo, Paul Pogba and Manuel Locatelli at 2020 European Football Championships may have begun to settle, but that shouldn’t mean an overlook of the matters arising from the tarnishing impact of the actions of the three high-earning international football stars on the relationship between big sports and marketing, particularly as…
Nigeria has declared a long list of activities to mark the national Micro-, Small and Medium-sized Enterprises Day, (MSME) in tandem with World MSME Day as declared by the United Nations (UN). The UN General Assembly declared 27 June as Micro-, Small and Medium-sized Enterprises Day, to raise public awareness of their contribution to sustainable…
Fraud in the banking sector isn’t a new phenomenon neither is it peculiar to any nation. It affects all nations in all the continents of the world. Nigeria’s banking sector has faced a lot of crises and failures, which can be traced back to the 1930s. During this time, all indigenous banks, except the National…
The gesture made by popular Portuguese soccer star, Cristiano Ronaldo, during a press conference heralding the match between Portugal and Hungary at the ongoing EURO 2020, has continued to generate debate among brand analysts and stakeholders. At a press conference last Monday, prior to Portugal’s game against Hungary, the superstar removed two bottles of Coca-Cola from…
Before the emergence of the COVID-19 pandemic, the global aviation industry experienced a significant surge in revenue generation in the last ten years. As the figures begin to improve rapidly, an estimate suggested that by 2026, the industry would rake in nothing less than $1 trillion, and thus engender a significant impact on the world…
The new fad in Europe and America presently are cars that do not need the involvement of a driver before they can navigate in traffic. Although this technology has been there for some years, its current pace of development has drawn a huge crowd of new admirers. Indeed the latest Tesla’s “Full Self-Driving” option has…
The new privacy policy of popular messaging app, WhatsApp, has continued to generate debate among competitors, users, and governments. While WhatsApp owners have made it clear that the policy has nothing to do with breaching any contractual or privacy agreement between WhatsApp and its users, the Nigerian government is really doubting its sincerity of purpose….
Even in the jungle, it is not uncommon to see the hunter become the hunted in the deadly game of survival. This is exactly what happened recently in Nigeria’s banking sector. The recent dramatic changes that swept through Nigeria’s premier banking service provider, First Bank of Nigeria Limited and FBN Holdings took most observers by…
