Brand Value: Ronaldo’s Tacit De-marketing of Coca-Cola

The gesture made by popular Portuguese soccer star, Cristiano Ronaldo, during a press conference heralding the match between Portugal and Hungary at the ongoing EURO 2020, has continued to generate debate among brand analysts and stakeholders. At a press conference last Monday, prior to Portugal’s game against Hungary, the superstar removed two bottles of Coca-Cola from…

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Samuel Chiedozie Nwagbaraocha

Samuel Chiedozie Nwagbaraocha is a Business Development Manager in information Technology with interest to the oil and gas sector and has demonstrated in the last couple of years that he is a personality to be reckoned with. Imbued with skills that include customer orientation, strategic relationship development, cultivating business partnerships, and amplifying profit channels, Samuel…

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Insurgency and Banditry in Nigeria Can Be Defeated in 6 Months

Presently, Nigeria is confronted with a plethora of security challenges ranging from the ubiquitous farmer-herder conflict to banditry, kidnappings, abductions, and revived secessionist movements. The list seems endless. For a long time now, the Nigerian  media space has been blackened with shocking reports of persistent violent  attacks nationwide. From the north to the southeast and…

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