Covid-19: Banking Sector Spent N6billion On Advertising In 2020, Amid Lockdown
The Nigerian banking and financial industry expended over N6.2 billion on electronic and print media advertising in 2020, despite the economic downturn engendered by the Covid-19 pandemic that disrupted global business activities. This was revealed recently in 2020 Media Facts, West and Central Africa, an annual media advertising survey by Media Reach OMD.In the analysis…
