Aramide Okunboh

Who Controls Celebrity Narratives in Nigeria’s Entertainment Industry?

Who Controls Celebrity Narratives in Nigeria’s Entertainment Industry?

In today’s Nigerian entertainment industry, the story is no longer just what happens; it is what is allowed to be seen. From carefully curated interviews to strategic silences, the narratives surrounding celebrities are increasingly shaped long before they reach the public. What audiences consume is not always the full picture, but a version that has…

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When The Algorithm Picks the Hit: How TikTok Quietly Took Over Nigeria’s Music Industry

When The Algorithm Picks the Hit: How TikTok Quietly Took Over Nigeria’s Music Industry

There was a time when the journey of a Nigerian hit song followed a familiar path. A record would first find life on the radio, gain momentum through DJ rotations, and eventually spread across clubs, parties, and campuses. The audience listened, reacted, and gradually decided what deserved to stay. That order has changed. Today, more…

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