Nigeria Smartphone Ownership Climbs to 75 Percent
Three out of four Nigerians now own a smartphone, up from 64 per cent in 2023. A joint study by KPMG and Orange Group Nigeria, sampling 13,251 consumers across 12 cities, documents this shift towards web-enabled handsets. Cheap handheld devices and an overwhelmingly youthful populace drive this rapid consumer migration away from legacy feature phones….
