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Examination halls turned into scenes of terror in Lassa town on Monday morning as gunmen stormed Government Day Secondary School in the Askira/Uba Local Government Area of Borno State, abducting an unspecified number of students sitting the National Examinations Council Senior School Certificate Examination and killing at least one teacher. The attackers struck at…
In any marketplace, an opinion can be swayed, or action elicited either through rational or emotional appeal. Rational appeal involves persuading a prospective consumer with logic and proofs, showing the superiority of an idea or product, citing facts and presenting statistics. However, emotional appeal is played up when a player reaches out to the ‘heart’…
