De-Marketing: Why Ronaldo, Pogba Should Be Punished

The dust raised by Christiano Ronaldo, Paul Pogba and Manuel Locatelli at 2020 European Football Championships may have begun to settle, but that shouldn’t mean an overlook of the matters arising from the tarnishing impact of the actions of the three high-earning international football stars on the relationship between big sports and marketing, particularly as…

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Euro 2020: The Stakes Get Higher As Teams Reach Knockout Stage

  With the group stage completed, the much-awaited Euro 2020 has lived up to its billing so far; offering undiluted excitement and rambunctious entertainment for spectators within Europe and beyond. Even operators of soccer viewing centres in developing countries like Nigeria are smiling to the bank as each match draws a full house. The soccer…

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Lake Chad: The Jigsaw Puzzle in Nigeria’s Persistent Farmer/Herders Crises

The Lake Chad region has been bedevilled with many challenges over the years. This location has been the site of severe violent encounters perpetrated, especially by the Boko Haram sect. In recent times, the front burner issue is the intense fight between farmers and herders in the area. The basin’s economic potentials attracted herders from…

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Crisis in Mali: A Growing Concern for Africa’s Democracy

The likelihood of another military coup in Mali was fast gaining momentum when everything started. This was following the detention by the military of President Bah Ndaw and Prime Minister Moctar Ouane, who lead an interim government that was installed under the threat of regional sanctions following a coup last year August. Eventually, the military…

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Sit-Tight Museveni: Is Uganda a Working Model of Good Governance?

President Yoweri Museveni of Uganda was recently sworn in for his sixth term in office after a very controversial election. Nigeria’s Vice-President, Prof. Yemi Osinbajo, was in attendance as the representative of the country’s government. What actually generated so much interest was the fact that the 76-year-old Museveni has been in power since 1986. This…

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Countdown to Euro 2020 As Leading Continental Football Festival Beckons

The 2020 UEFA European Football Championship, also called the UEFA Euro 2020 or simply Euro 2020, is the 16th UEFA European Championship. The quadrennial international men’s football championship for Europe is organised by the Union of European Football Associations (UEFA). The tournament would be held in 11 cities in 11 UEFA countries. It was originally…

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English Football and the Sustained Prestige: Any Lesson For Nigeria?

Football is one of the most loved and most popular sports in the world with an estimated fan following of 3.5 billion people. It is a passionate game cherished by many and a unifier across diverse lines. While the expectations can be high across the board for many nations domestically and internationally, there are some…

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