Social Media Mastery Now Outweighs Talent, Joeboy Warns
Afrobeats star Joeboy has expressed deep concern over the “insurmountable” hurdles facing emerging artists in the current musical climate. Speaking during a recent interview on Jay On-Air Live on March 3, 2026, the singer noted that the industry has shifted from a talent-first model to one dictated by digital visibility. He argued that the era…